The First 365 – Defining a legacy.

We’re just a few weeks away from AEW’s ALLOUT. The card will see the first AEW World Heavyweight champion crowned.
Will it be the wily veteran of twenty-nine years, Chris Jericho or will it be the young upstart stud, Adam Page?

I have no clue as to who the company is leaning towards giving this honor to – because, frankly, it’s the most
important title match in professional wrestling, in a long time.

A few things need to be done, to fully establish not only the title, but AEW, as a company, as well.

The title NEEDS to matter. So, how do you make a championship matter in a company that
has no history other than a couple of PPV’s? It’s a daunting situation.

This match MUST stand out after the show is over. People MUST talk about this match.
The company has said numerous times that wins and losses will matter. This better be bigger than a win or loss.

The winner must go on to possess this belt for a while. You can’t hot shot the belt. It must be
treated as something special, elite, if you will. It must be the goal for EVERY single wrestler on
the AEW roster, to be World Heavyweight Champion.

Don’t have it defended every week. Take a little bit of the Brock Lesnar playbook and make it your own.
The title should only be defended on PPV’s and big shows – make it THE BRAND of the business. Similar to
how the NWA has really focused on the heritage of the “ten pounds of gold” … create a lineage and heritage of
the belt by putting together solid feuds, quality matches and a consistent champion.

Who is the right pick for this belt?

If I had my choice, this wouldn’t be the title match at ALLOUT. Nothing against Page. He’s great.
He’ll be feuding with MJF for that title in years to come.

Jericho brings heritage to the belt, so he’s an obvious choice for first dibs on that belt. And Kenny
Omega is the guy that should be standing opposite corner of him – a guy that’s been NJPW champion,
regarded as one of, if not thee, best wrestler in the world today. A dude who would solidify the belts
importance quicker than any other man on the roster.

And you have him lose. You have him lose to Chris Jericho cleanly. In the middle of the ring. In an epic,
edge of your seat match that the world talks about the next day.

Because if there is one story the wrestling world loves to watch, it’s the chase of the dream. Watching Jericho
defend the belt while Omega chases him for another chance at immortality is what the company needs.

The Long Burn – a growing concern for the safety of the Late Adam Cole.

There is no question that Vince McMahon Jr. is very bothered by upstart wrestling
company All Elite Wrestling. So much so that he’s hired Paul Heyman and Eric Bischoff
to run tv on Raw and Smackdown, respectively. But the moves haven’t stopped there. Just
this week, during an NXT conference call, Paul Levesque strongly hinted that NXT would be
jumping to FS1 in October on Wednesdays.

Now, he didn’t mention AEW or the show they’ll be debuting in October on TNT – but the
move is very much in the wheelhouse of WWE’s past moves. Is it a desperate measure, a calculated
measure or just a good business move?

No one will ever really know. But it seems like a move made from desperation. Why? Well,
one, why would you move the one show that people subscribe to your over the top network in the
first place? Now, sure, many subscribe to get the ten dollar PPV – but I’d imagine just as many sub
for that NXT gold that’s streamed ever Wednesday.

The roster is unbelievably deep. At the top of the list are Johnny Gargano, Matt Riddle, Tommaso Ciampa,
Velveteen Dream, Keith Lee and current NXT Champion, Adam Cole. And it’s Cole that could have his
career made or played with this move to FS1.

It is in no way a secret that Cole is very good friends and was at one time a member of The Elite. Of
course, the Elite parlayed their popularity into what is now All Elite Wrestling, public enemy no. 1 of
Vince McMahon Jr.

And if you’ve studied the moves of Jr. you know that, at times, he can be pretty damn petty when it comes
to competition – and no talent is safe from his inner demons. Ask Bret Hart. Ask CM Punk. As Triple H himself.
You cross Vince, he remembers it. He may not act upon it at first, but HE WILL when the time is right and
the need is necessary.

So you cannot tell me that he doesn’t know who Adam Cole is. And he doesn’t care how much Triple H has poured
into creating a machine out of The Undisputed Era. It’s his company, his baby, his toys. So the story could go
one of two ways.

Scenario One: Adam Cole is the new HBK, Bay Bay.

There is no denying that Cole has the look, the ability and the charisma to carry a company on his back. And
with UE behind him you could conceivably recreate a more mature version of Degeneration X – You could almost
hybrid DX and the Four Horseman and get UE. Business has always benefited when you’ve had a really solid heel
conglomerate at top, guiding the way the company runs.

They would no doubt be placed on the SmackDown roster where Cole would become a mainstream star, being
showcased on FOX tv programming outside of WWE. Ratings would be huge which would trickle down to RAW.

Scenario Two: Adam Cole is left to rot on NXT LIVE on FS1.

Sure, he’d be the poster child of the show, but Vince would pull every talented player from NXT and place them
on RAW or Smackdown – ratings would suffer, plummet, the show turning into WWE’s version of WCW Thunder –
and it would all fall, aesthetically, upon the shoulders of Adam Cole.

Which then points a finger at The Elite … of All Elite Wrestling.

“We’re entertainment, not flippy flop and blood and guts,” Vince will say in an interview, telling ESPN that NXT
will go away from that “tired” format, and he’ll place some big guy into the role of NXT’s poster child, making Cole look
weak, and in essence, the counter programming going on over at TNT.

Far fetched?

Google Vince McMahon Jr.

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